Tokidoki which means "sometimes" in Japanese, represents a hope we all share for moments that might change our destiny, the creative mind behind this brand is Simone Legno who founded Tokidoki in 2003 with his art work and was discovered by Pooneh Mohajer co-founder of Hard Candy Cosmetics and her husband, Ivan Arnold. By 2004 Tokidoki was a favorite line including everything from clothing,accessories, skateboards,toys ect.Tokidoki is now shaking up the beauty world. From innovative ingredientes, high-pigmented shades to custom design packaging.Tokidoki is a world where criminally cute and irresistibly edgy collied.... This line is sold only at Sephora and Tokidokibeauty.com
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