Printing makeup from your home computer....Sounds impossible right?? well it's not, Grace Choi, a recent Harvard Business School graduate has created an amazing product that will change the beauty industry as we know it. Instead of going to Sephora or any makeup counter paying up premium prices on eyeshadows, lipsticks, blushes ect- now we can just print it from home with Mink!
“The makeup industry makes a whole lot of money on a whole lot of bullshit, and they do this by charging a huge premium on one thing that technology provides for free. And that one thing is color.”- Choi
As Choi explained on Monday during her presentation at Disrupt New York a conference for entrepreneurs the goal of Mink is to combine the selection of prestige with the convenience of a mass product and bring it right into the consumer's own home. Now I know you're wondering how this works, and where can we buy this amazing product!!
You start by pulling the color of your choice from anywhere from a YouTube tutorial to Pinterest and even your own pictures.. *amazeballs*
You would then obtain the official hex code associated with the hue by using an app like ColorPicker on iTunes, then you would inserts the desired color into any photo program, like Paint or Photoshop, and hit print within minutes you will have a usable blush, eyeshadow, lipstick an even foundation in a little pot. All you need is ink & what you're printing to. (paper or textile) just like any regular printer. Mink is set to launch later this year for $300!! which is amazing if you calculate how much you usually spend on a trip to Sephora.
I'm so excited to get my hands on Mink, can you imagine being able to look on pinterest falling in love with a color and instead of having to go to the store hunting for it and spending up to $20-30 you can just print it from home!!, I'm just wondering if we will be able to print a matte lipstick or a shimmery eyeshadow?, and how long will it last or how well will it blend?. I will have to wait and find out.
"This is going to finally train our girls to understand that the definition of beauty is something that they should be able to control," she said at the conference, "not our corporations.” - Choi
CLICK HERE: http://l.aunch.us/0UlU to learn more and sign up to be notified when it's released!
[source Yahoo.com]
That's super cool. I heard about this a while ago but didn't look too close into it since it pretty much just seemed impossible. Can't wait for reviews. :)
ReplyDeleteI don't think that this would be a product for me. Each product that Sephora or Walmart sells provides a different experience for my make-up routine. You mentioned matte lipstick and shimmery eyeshadow in your post. And, although texture is a large part of it, I am also concerned about color intensity, blendability, ect.
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